Category Archives: Builder 360

We have a great virtual customer conference planned for May 10-14th.  This is our largest virtual customer conference ever with over 30 sessions, guest speakers, industry experts, Constellation staff and many opportunities for builders to learn from their peers.

We’ll cover many recent enhancements in our home building software solutions and offer product training sessions as well.  For a detailed agenda and registration information, please click on the link below.

Register Now

Posted in Best Practices, Builder 360, BuildSERV, BuildSoft, Constellation CRM, Customer Service, Events, FAST, Field Scheduling, Harmonized Sales Tax, HST, Important Event, Mobile Device Software, New Home Sales, NEWSTAR, Online Resources, OnLocation, User Conference, Warranty | Comments Off

Constellation HomeBuilder Systems would like to welcome all builders and remodelers to the 2010 International Builders’ Show in Las Vegas.

We have an exciting show planned with many experts available to answer your questions about our products, recent acquisitions, and real-world best practices. To register for these sessions, please click on the session name in the schedule below.

Over the past year, we have seen huge changes in our industry and technology in general. While many builders were focused on their business and making many tough decisions, we were focused on providing world-class customer service, enhancing our products, and developing or acquiring new technologies to meet the needs of the changing home builder, home buyer, and home owner.

To meet these demands, we have released major enhancements to our core production, accounting and sales solutions, completed two significant acquisitions, developed two new products, and offer many of our products in hosted configurations. Our track record with new acquisitions demonstrates Constellation’s commitment to customers with world-class service and ongoing product support and enhancements. This means that home builders can rely on Constellation for stable products, dedication to the industry, and proven expertise. With more than 100 employees focused on homebuilding software, and over 2,400 customers we are the largest software company in the industry with the resources to deliver mission-critical solutions for home builders of all sizes.

With several booths at the show this year, please be sure to stop by to share some stories, or just ask our experts a few questions. We would like to learn more about your business and offer our assistance in any way we can.

See you in Vegas.

Constellation Booth Schedule

 Booth #C1145Booth #C842
TuesdayJanuary 19th  

11 AM
Field Scheduling and Vendor Portals

1 PM
HomeBuilder Website Best Practices

3 PM
Production Builder Accounting and Estimating

11 AM
HomeBuilder Website Best Practices

1 PM
Bid Management and Purchasing

3 PM
Small Builder Accounting and Estimating

   
WednesdayJanuary 20th  

11 AM
Lead Management Best Practices with Mike Lyon

1 PM
Warranty and Home Owner Service

3 PM
Production Builder Accounting and Estimating

11 AM
HomeBuilder Website Best Practices

1 PM
Lead Management Best Practices

   
ThursdayJanuary 21st  

11 AM
Lead Management Best Practices

1 PM
New Home Sales and CRM

3 PM
Production Builder Accounting and Estimating

11 AM
Warranty and Home Owner Service

1 PM
HomeBuilder Website Best Practices

3 PM
Small Builder Accounting and Estimating

   
FridayJanuary 22nd  

11 AM
Field Scheduling and Vendor Portals

1 PM
HomeBuilder Website Best Practices

11 AM
Warranty and Home Owner Service

1 PM
Small Builder Accounting and Estimating

*if you are unable to attend any of the scheduled events, please contact
sales@constellationhb.com.

Posted in Builder 360, BuildSERV, BuildSoft, Constellation CRM, Constellation News, Constellation Web Solutions, Events, FAST, Field Scheduling, Home Ownership Guides, HomePlate, Important Event, Mobile Device Software, New Home Sales, NEWSTAR, Trade Show, Virtual Showroom, Warranty | Comments Off

A couple months ago Builder G, not their real name, decided to change the way they follow-up with internet leads. They are already a successful builder, but this is still a big step for their company and their staff. Everyone involved in this will learn how to use the internet differently, identify and follow-up with prospects more consistently, and manage their sales teams more effectively. They will make better use of Constellation’s home building software.  I hope we learn a lot as well and we’ll share it with other builders in the Constellation family. 

For most builders, the time is right to make this improvement.  There is some optimism in the market, websites have probably been neglected, more potential home buyers are getting their information online, the length of the new home buying process has increased, and many large builders are attributing their recent success to a better website sales process.

Builder G will make the following changes:

  1. update their existing website so that it is easier for prospects to obtain community/lot/model/upgrade details and provide contact information
  2. utilize one employee to follow-up with all internet prospects immediately to provide friendly information and schedule sales agent appointments
  3. utilize their existing sales system to track each prospect and ensure that only qualified prospects are provided to sales agents

Builder G hopes to obtain the following results:

  1. obtain more prospects from their existing websites (pre-registration and existing communities)
  2. ensure that all prospects are the responsibility of one person and that their marketing database is properly maintained for future prospect campaigns
  3. use the software from Constellation to follow industry best practices and track every prospect from start to finish

We’ll let you know how it goes.

Posted in Best Practices, Blog, Builder 360, BuildSoft, Case Study, Constellation Web Solutions, FAST, New Home Sales, NEWSTAR | 1 Comment

Just a quick announcement to let everyone know that the recording from our online marketing prospect follow-up session with Mike Lyon is available for viewing.

In this presentation, Mike does a great job talking about the changing habits of new home buyers and explains some practical approaches builders can follow to increase the number of new home sales.

To summarize, it’s all about:

  1. providing quick, personal follow-up for all online prospects
  2. ongoing periodic communication (e-mail, phone calls)
  3. bringing online prospects into the sales office

Fortunately, Constellation has sales and customer relationship management (CRM) solutions to help with this.  We can bring prospect information from your website into your sales system automatically, provide website redesign services, and even help builders go live with a new website very quickly. For example, Kaplan Companies and Stylecraft Builders have used our services to create some amazing websites that are optimized for search engine results.

We would like to thank Mike for conducting the webinar. He speaks with authority about the conversion rates a builder can expect and best practices that can be implemented to boost sales from internet leads. He is also the author of Browsers to Buyers:Proven Strategies for Selling New Homes Online, the home building industry’s authoritative guide on internet marketing, lead generation and leads management.

To learn more about Mike and how he can help your organization, you can visit www.doyouconvert.com.

Direct link: Online Marketing and Prospect Follow-up Best Practices

Posted in Best Practices, Blog, Builder 360, BuildSoft, Constellation CRM, Constellation Web Solutions, FAST, Important Event, New Home Sales, NEWSTAR, Online Resources, Uncategorized | 1 Comment

Final Reminder – Register Now

Date: Tuesday, September 1, 2009 at 1 PM EST –
Presenter: Mike Lyon – Do You Convert?

Click here for your video invitation to this event.

With more and more new home buyers going online to begin purchasing their new home, home builders need to consider the following:

  • Search engine results and rankings are critical
  • Websites need to be organized to capture more prospect information
  • Prospect follow-up needs to happen quickly
  • Sales staff need to be accountable for every prospect
  • Prospects that are not motivated now can become motivated at any time, so ongoing communication is important

The session will be presented by Constellation HomeBuilder Systems and Mike Lyon and will feature a detailed presentation, product demonstrations and an opportunity for questions.

Important Registration Information

After you register for this session, all participants will receive an email confirmation via WebEx confirming your registration with an event URL and event password.  If you do not receive a confirmation, please contact Cathy Kotsopoulos via email or by phone at (888) 723-2222 ext 6140.

Posted in Best Practices, Builder 360, BuildSoft, Constellation CRM, Constellation Web Solutions, Events, FAST, Important Event, New Home Sales, NEWSTAR | Comments Off