Category Archives: Case Study

When your website is hooked up to your sales system in real-time, you can start to analyze data in powerful ways.  Without this real-time integration, you won’t know exactly when the lead came in… it would most likely show up as 50 leads every Monday morning, some of them may have expressed interest almost a week ago. (if they submitted their contact information right after you did the import)

Having said that, here is some aggregate analysis for lead distribution by Day of Week and Time of Day.  If you look at the charts and imagine how this fits in your prospective home buyer’s day, you should be able to decide when you want your sales staff available to answer questions by e-mail or phone and schedule appointments for your sales agents.

Lead Distribution – Day of Week

  1. husband/wife procrastination factor “can you look up that house we saw last weekend?” it looks like it takes a couple of days for the husband/wife to get around to it.

Lead Distribution – Time of Day

  1. Look for homes online around lunch time
  2. During afternoon meetings, before leaving the office, they look for more homes
  3. Driving home and eating dinner, so no looking for homes at this time
  4. Look for more homes after dinner around 7pm.
  5. From 8PM to 10PM, put the kids to bed
  6. Kids are in bed, time to look for homes again.

Note: Although 8AM, doesn’t look like a prime time for leads, there is some opportunity on Monday mornings as you’ll see below.

Lead Distribution – Day of Week and Time of Day

  1. Around noon on Sunday, they look for homes online
  2. They might be driving around looking for homes in the neighbourhoods they like between 1 and 5pm on Sunday.
  3. Around 6pm they look up the homes that they saw on their Sunday drive
  4. At 8 AM on Monday, they get to work and look at more homes.
  5. At 4 PM on Monday they look for more homes before leaving work
  6. On Tuesday at lunch and towards the end of their workday, they look for more homes.
  7. They look for more homes on Tuesday around 10 PM, then they forget about it until Friday as they prepare for their weekend.
Posted in Best Practices, Blog, Case Study, Constellation CRM, Constellation Web Solutions, New Home Sales, Online Resources, Sales1440, Uncategorized | Comments Off

A couple months ago Builder G, not their real name, decided to change the way they follow-up with internet leads. They are already a successful builder, but this is still a big step for their company and their staff. Everyone involved in this will learn how to use the internet differently, identify and follow-up with prospects more consistently, and manage their sales teams more effectively. They will make better use of Constellation’s home building software.  I hope we learn a lot as well and we’ll share it with other builders in the Constellation family. 

For most builders, the time is right to make this improvement.  There is some optimism in the market, websites have probably been neglected, more potential home buyers are getting their information online, the length of the new home buying process has increased, and many large builders are attributing their recent success to a better website sales process.

Builder G will make the following changes:

  1. update their existing website so that it is easier for prospects to obtain community/lot/model/upgrade details and provide contact information
  2. utilize one employee to follow-up with all internet prospects immediately to provide friendly information and schedule sales agent appointments
  3. utilize their existing sales system to track each prospect and ensure that only qualified prospects are provided to sales agents

Builder G hopes to obtain the following results:

  1. obtain more prospects from their existing websites (pre-registration and existing communities)
  2. ensure that all prospects are the responsibility of one person and that their marketing database is properly maintained for future prospect campaigns
  3. use the software from Constellation to follow industry best practices and track every prospect from start to finish

We’ll let you know how it goes.

Posted in Best Practices, Blog, Builder 360, BuildSoft, Case Study, Constellation Web Solutions, FAST, New Home Sales, NEWSTAR | 1 Comment