Category Archives: Constellation Web Solutions

Visit Z57

Real Estate Solutions

We are excited to welcome a recent acquisition, Z57 Internet Solutions, to the Constellation family. Z57 develops software for the real estate industry, closely aligned with home builders.

Headquartered in San Diego, California with customers across the United States, Z57 is a leading provider of web sites, lead management and lead generation solutions for real estate agents. Its market-leading solutions include professionally branded websites, Internet traffic programs, PropertyPulse – a cutting-edge social media offering, and Z57Go – a mobile solution for agents.

Read more about Z57 via Inman or Yahoo.

Posted in Acquisitions, Blog, Constellation Web Solutions, Media Coverage, News, Press Release | Tagged , , , , | Comments Off

Recently, I had the opportunity to visit with a client and was pleasantly surprised.  The Sales Manager explained that they weren’t currently using all of the features in their new home sales system to capture all the sales information, but then she explained that they did use it for many important functions.  She explained that even though they didn’t use it to its fullest extent, it was still a very helpful tool, and she excitedly described how it recently helped her land a very important sale.

A husband and wife had come into the sales office one day and told her that they had visited and taken a look around a couple of years ago, and liked what they saw, and they were getting closer to being ready to buy.  The Sales Manager welcomed them back, and invited them to take a look around the model, and politely excused herself, saying that she needed to take care of something in her office and that she would be back in just a moment.  She rushed back into her office and pulled up their names in their CRM system, and was able to refresh her memory by reading all of the detailed notes she had recorded during their earlier visits.  She returned to her buyers, and created opportunities to work the pieces of information that she had gathered from their visits 2 years ago, into the conversation.  The prospects felt very special and thought it was absolutely amazing that she remembered so much about them.

The Sales Manager told me that she ultimately closed a sale with them, and that the prospects mentioned they were very impressed with her ability to remember them.  While she recognizes that there were many other factors that impacted the final purchase decision, she was also confident that her effort to enter additional prospect information in the new home sales and CRM system played a large role in landing the sale.

Posted in Best Practices, Blog, Case Study, Constellation CRM, Constellation Web Solutions, Customer Story, New Home Sales, Sales1440 | Comments Off

When your website is hooked up to your sales system in real-time, you can start to analyze data in powerful ways.  Without this real-time integration, you won’t know exactly when the lead came in… it would most likely show up as 50 leads every Monday morning, some of them may have expressed interest almost a week ago. (if they submitted their contact information right after you did the import)

Having said that, here is some aggregate analysis for lead distribution by Day of Week and Time of Day.  If you look at the charts and imagine how this fits in your prospective home buyer’s day, you should be able to decide when you want your sales staff available to answer questions by e-mail or phone and schedule appointments for your sales agents.

Lead Distribution – Day of Week

  1. husband/wife procrastination factor “can you look up that house we saw last weekend?” it looks like it takes a couple of days for the husband/wife to get around to it.

Lead Distribution – Time of Day

  1. Look for homes online around lunch time
  2. During afternoon meetings, before leaving the office, they look for more homes
  3. Driving home and eating dinner, so no looking for homes at this time
  4. Look for more homes after dinner around 7pm.
  5. From 8PM to 10PM, put the kids to bed
  6. Kids are in bed, time to look for homes again.

Note: Although 8AM, doesn’t look like a prime time for leads, there is some opportunity on Monday mornings as you’ll see below.

Lead Distribution – Day of Week and Time of Day

  1. Around noon on Sunday, they look for homes online
  2. They might be driving around looking for homes in the neighbourhoods they like between 1 and 5pm on Sunday.
  3. Around 6pm they look up the homes that they saw on their Sunday drive
  4. At 8 AM on Monday, they get to work and look at more homes.
  5. At 4 PM on Monday they look for more homes before leaving work
  6. On Tuesday at lunch and towards the end of their workday, they look for more homes.
  7. They look for more homes on Tuesday around 10 PM, then they forget about it until Friday as they prepare for their weekend.
Posted in Best Practices, Blog, Case Study, Constellation CRM, Constellation Web Solutions, New Home Sales, Online Resources, Sales1440, Uncategorized | Comments Off

Markham, ON January 19, 2010 – Constellation Web Solutions (“CWS”), a division of Constellation HomeBuilder Systems announces Groundbreaker™ websites, an appealing and easy to manage solution designed for home builders to provide a professional and attractive image for potential home buyers.  It instantly connects you with your prospects, delivers the information today’s home buyers expect 24/7, and encourages them to select your product.

Today there is undeniable proof that more home buyers use the website of a home builder for their home purchasing decision than any other media.  Constellation Groundbreaker websites use the latest technology to help ensure prominent search results and bring the most prospective home buyers to your company.  The solution is aggressively priced and leverages our expertise in delivering powerful websites designed specifically for home builders.

Groundbreaker websites have an easy to use content management system designed to take the fear out of updating your website.  Simple tasks like adding images or copying and pasting text to update the pages are simplified using our easy to use administration capabilities.

Content management, technical proficiency of the builder, time to develop, and time to launch are all taken into account with Groundbreaker.  The content in a Groundbreaker website is so simple to modify that a non-technical person can make the necessary changes to help sell his homes in seconds. When changes can be done quickly and the results are immediate, it allows you to focus on what works and enhance the best selling points of your homes.

Constellation is launching Groundbreaker at the 2010 International Builders’ Show in Las Vegas, NV on January 19-22, 2010, and is available for delivery spring 2010.

Request an appointment, or visit one of the booths during the show for a product demonstration.  

Booth C1145        Production Builders – Websites, Accounting, Production and Sales Systems

Booth C842          Small Volume Builders and Remodelers – Websites, Accounting, Production and Sales Systems

About Constellation HomeBuilder Systems

As the largest home building software company in the industry, Constellation HomeBuilder Systems has helped more than 2,400 builders manage their information technology costs with integrated software solutions to run their business from dirt to warranty. From planning to homeowner services, we have land development software, new home sales and marketing software, production, purchasing, scheduling, accounting, warranty, electronic homeowner manuals, vendor portal solutions, and web site solutions designed exclusively for the home building industry.

Media Inquiries
Cathy Kotsopoulos
ckotsopoulos@constellationhb.com
(888) 723-2222

Posted in Constellation Web Solutions, Media Coverage, News, Press Release, Trade Show | 1 Comment

Constellation HomeBuilder Systems would like to welcome all builders and remodelers to the 2010 International Builders’ Show in Las Vegas.

We have an exciting show planned with many experts available to answer your questions about our products, recent acquisitions, and real-world best practices. To register for these sessions, please click on the session name in the schedule below.

Over the past year, we have seen huge changes in our industry and technology in general. While many builders were focused on their business and making many tough decisions, we were focused on providing world-class customer service, enhancing our products, and developing or acquiring new technologies to meet the needs of the changing home builder, home buyer, and home owner.

To meet these demands, we have released major enhancements to our core production, accounting and sales solutions, completed two significant acquisitions, developed two new products, and offer many of our products in hosted configurations. Our track record with new acquisitions demonstrates Constellation’s commitment to customers with world-class service and ongoing product support and enhancements. This means that home builders can rely on Constellation for stable products, dedication to the industry, and proven expertise. With more than 100 employees focused on homebuilding software, and over 2,400 customers we are the largest software company in the industry with the resources to deliver mission-critical solutions for home builders of all sizes.

With several booths at the show this year, please be sure to stop by to share some stories, or just ask our experts a few questions. We would like to learn more about your business and offer our assistance in any way we can.

See you in Vegas.

Constellation Booth Schedule

 Booth #C1145Booth #C842
TuesdayJanuary 19th  

11 AM
Field Scheduling and Vendor Portals

1 PM
HomeBuilder Website Best Practices

3 PM
Production Builder Accounting and Estimating

11 AM
HomeBuilder Website Best Practices

1 PM
Bid Management and Purchasing

3 PM
Small Builder Accounting and Estimating

   
WednesdayJanuary 20th  

11 AM
Lead Management Best Practices with Mike Lyon

1 PM
Warranty and Home Owner Service

3 PM
Production Builder Accounting and Estimating

11 AM
HomeBuilder Website Best Practices

1 PM
Lead Management Best Practices

   
ThursdayJanuary 21st  

11 AM
Lead Management Best Practices

1 PM
New Home Sales and CRM

3 PM
Production Builder Accounting and Estimating

11 AM
Warranty and Home Owner Service

1 PM
HomeBuilder Website Best Practices

3 PM
Small Builder Accounting and Estimating

   
FridayJanuary 22nd  

11 AM
Field Scheduling and Vendor Portals

1 PM
HomeBuilder Website Best Practices

11 AM
Warranty and Home Owner Service

1 PM
Small Builder Accounting and Estimating

*if you are unable to attend any of the scheduled events, please contact
sales@constellationhb.com.

Posted in Builder 360, BuildSERV, BuildSoft, Constellation CRM, Constellation News, Constellation Web Solutions, Events, FAST, Field Scheduling, Home Ownership Guides, HomePlate, Important Event, Mobile Device Software, New Home Sales, NEWSTAR, Trade Show, Virtual Showroom, Warranty | Comments Off